Agile Customer Insight: Revolutionizing Market Research

In my last article I described the balance that all organisms, and that all companies, must strike between exploring for more resources and exploiting the resources they already have. Any complex adaptive system must accomplish both tasks in order to persist in a changing environment. Bees explore distant flowers to discover more nectar, while also exploiting what they’ve already brought back to…

Leave a Reply

Your email address will not be published. Required fields are marked *