Horror Films, Data Analytics, and Customer Journey Mapping

A Forrester analysis of customer journey-mapping tools, released this month, analyzes 13 different vendors, including Adobe, NICE, SuiteCX, Teradata, Kitewheel and others, examining each vendor in terms of: Data fusion, that is, how well a vendor can connect data across different journey steps to create a unified view of each individual customer’s experience; Design and…

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