So You Think You’re Customer-Centric, Huh? Wipe That Smile Off…

Everyone wants to be more customer-centric, but it isn’t as easy as it might sound. It’s difficult to accomplish at all, and when things don’t go just right it can be downright stressful. In fact, making the transition from the product-centric manner of thinking to the customer-centric way is rather like going through boot camp…

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