Would You Do That to Your Mother?

Jeanne Bliss, one of my favorite customer-experience authors, has done it again. Her new book was just released today, Would You Do That to Your Mother? (And just in time for Mother’s Day, too, imagine that!) This book is a rollicking, fast-paced tour-de-force of customer-friendly advice for companies, all intermingled with mom anecdotes, mom-appropriate reprimands, analogies, common-sense…

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