WHY “YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE” IS BAD ADVICE

The phrase “you can’t manage what you can’t measure” is often attributed to W. Edwards Deming, the statistician and quality-control expert credited with having launched the Total Quality Management (TQM) movement, and at other times it is attributed to Peter Drucker, perhaps the world’s most famous management consultant ever. Both men, however, were far too smart…

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